How to create a logo for your brand
Almost everywhere you turn, you can find a logo: walking down a street, working in an office, going to the shops, or learning in a classroom; a logo is hard to miss. But how important is one exactly? What are the different types of logos? Is its design important or is it really the message behind the logo that makes it successful?
Your logo is often the first impression you can make to your customers and is the face of your company. From this simple definition, we can break down the types of logos into six basic categories.
What are the different types of logo designs?
- The Wordmark
- The Lettermark
- The Submark
- The Brand Mark or Pictorial Mark
- Abstract Iconography
- The Logo System
What is a Wordmark?
This one comes first for a reason – it’s the simplest. Google, Coca-Cola, Subway, and even the Freelancer Logo are great examples. This text-only type of logo, uses individualised fonts to showcase a company, institution or product. The design of this logo comes down to the style of the typography, which can be simple and clean or stylised.
What is a Lettermark?
Like the Wordmark, Lettermark logos are completely text based but are showcased as acronyms and initials. Rather than including the whole brand or company name, the logo illustrates a shortened visual monogram or anagram.
Lettermark logos have been used over the years extensively by worldwide recognised companies such as IBM, MAC, DKNY and BBC. This logo type is perfect for businesses that are already well known and have built brand recognition within their market.
What is a Submark?
A Submark is an element that is pulled from an original logo and is typically smaller in size. It’s usually used as a favicon icon or as a profile picture. Submarks are valuable for businesses with long brand names as they can easily showcase a simple and condensed design. This logo type also serves as a great watermark as it is typically displayed in a circular icon shape.
What is a Brand Mark?
Also known as a Pictorial logo, a brandmark is completely icon based or a simple image becomes the face of a brand. The Apple symbol, the Twitter bird, the Target Bullseye, are all well recognised names with an obvious choice of icon.
You also find the more subtle pictorial logos such as the LaCoste Crocodile, designed after the nickname given to Rene Lacoste, a tenacious player on the tennis court or the Snapchat Ghost representing the ephemeral nature of their snaps.
What is Abstract Iconography?
This mysterious logo type transforms the obscure into the renowned. Michael Bierut, calls this logo type the ‘holy grail’ and Beirut affirms this claiming it’s “everyone’s favourite type of category because it seems almost like magic.”
Basically with a few simply lines, curves and geometrical shapes, an abstract image is created. Think of Pepsi, Adidas, Chanel and one of the most recognised abstracts icon, the Nike swoosh. However, the strokes in the icon play a minor role in representing their product.
It took Nike hard work and dedication in promoting their ideas and products with repeated reference and use of their icon. This eventually led to the current level of international recognition of their famous swoosh.
What is the Logo System?
The logo system is a mixture of all of the above. Think MTV, Doritos, Burger King and Starbucks. All these logos combine words with symbols and shapes to produce a representation of who they are.
Even Google plays with the Logo System by changing up their day-to-day icons in their search engine landing page to celebrate different events or characters.
So logos are everywhere, but really they’re just a catalyst for a greater idea. A combination of words, strokes and images mean nothing until they are popularly recognised as a link to something bigger. Michael Bierut argues this idea through this Vox video and fittingly says: “It really is about thinking of these symbols as being empty vessels in a way. And then you pour the meaning into them.”
How to create a logo for my company?
A logo is an incredibly important part of your brand, and choosing a great logo design is a key decision for any company. This is a design that will act as the cornerstone of your brand, and all other designs you create, so getting it right is a great investment.
The best part is, finding an incredible logo is easy!
(Source : Freelancer)
NOAH CREATIVES Digital Marketing helps you by providing the best logo for your company. With much expertise and experience over more than 10 years, creating a logo for your company couldn’t be any easier.
The 5 Key Stages Of Influencer Relationships
Here are some tips and steps for building relationships with influencers in each stage of the journey:
Building Relationships With Influencers
Taking an influencer from completely unaware to an advocate for your brand or message is possible. These are the 5 key stages of influencer relationships:
Unaware
Though your influencers may have heard of your company, you are not on their radar yet. At this stage, you need to raise their awareness and get them to look you up and acknowledge you.
Aware
In this stage, you have gotten on your influencers’ radar – they notice you, and may start thanking you for RTs, etc. Now your goal is to build a rapport with your influencers, and have them recognize you and your contribution to the point that you can initiate a dialogue with them; even better, them with you.
Interested
Though still sporadic, you’ve now entered in a conversation with your influencers. They know who you are and what you do. You now need to increase your level and frequency of communication, for it to become a regular occurrence.
Engaged
You’re engaged in frequent dialogue with your influencers. For certain influencers, like journalists and analysts, this is where the journey ends, as their profession prevents them from advocating for specific brands; you will have to become creative to maintain this engagement level over time. With other influencers, your goal is now to turn them into advocates for your brand through “high touch” activities.
Advocate
You’ve entered influencer nirvana. You have managed to to turn an influencer into an advocate for your brand. For this relationship to last, you now need to build the foundation for joint success.
Once you understand the key stages of influencer relationships, the appropriate actions within each begin to make sense.
Originally published by Ginny Torok in Traackr.com
Planned decisions can boost the growth of your business.
The viability and consistent profitability of a startup is heavily dependent on judicious accounting of it’s funds.Here are some useful tips to help you keep those finances in check.
One of the biggest concerns for new entrepreneurs is startup costs. Even if you’re not renting a retail space for your business, there are still other bills to be paid before you start seeing a profit. While most business owners plan for these expenses, many don’t anticipate just how many extra costs they’ll encounter along the way. If you’re starting a business on a budget, follow these four tips to minimize your expenses and maximize your bottom line.
Have a budget — and stick to it
It seems obvious that the first step to saving money is setting expense limits, but Carissa Reiniger, founder of small business support community Thank You Small Business, said that a surprising number of business owners don’t have a formal budget. “There is so much power in knowing what is going on in your business, for better or for worse,” Reiniger told BusinessNewsDaily. “Managing the finances of my business is not something I naturally enjoy, so I’ve put rules in place to help me stay on track. I advise setting up a standard time every week or month for reviewing and managing your budget.”
Angie Segal, an ActionCOACH business coach, recommended that entrepreneurs factor their own salary into the budget as soon as possible. “When you don’t pay yourself, you take money out of the business elsewhere to cover your own expenses,” Segal said. “Giving yourself a salary forces you to make everything in your budget work.”
Be flexible
When you drew up your business plan, you probably also had a vision of the things you wanted for your business: all the latest equipment, a full-time staff, your own private office. Every entrepreneur hopes that he or she will be able to make these business dreams come true, but the reality is that you’ll sometimes have to sacrifice them to keep your company running.
OfficeEvolution founder and CEO Mark Hemmeter said that small business owners can suffer from a lack of flexibility in their grand plans.
“Your ego and vanity can get in the way,” he said. “You want that car or that perfect sign, but it just isn’t a good fit for the core of the business.”
Hemmeter recommended looking into short-term solutions, like shared office spaces and hiring freelance workers, until you can afford to make long-term commitments like private office suites and full-time employees. Similarly, Reiniger cautioned that entrepreneurs should stop trying to present a certain image of their business if they don’t have the money for it.
“Don’t worry about being fancy,” she said. “If you don’t actually need an office space, don’t get one. If you don’t need an intricate website, don’t build one.”
Go inexpensive, but not cheap
Many small business owners who spend a lot of money up front on services like marketing and Web design end up regretting it in the long run. There are countless cost-effective tools available for small business owners who want to save money by taking care of their own branding and website development. However, “free” isn’t always the right answer.
“Free tools can be a bad idea — they’re free for a reason,” said Raad Mobrem, CEO and co-founder of Lettuce Apps. “Always pay for the important things, like software. You can ask for discounts with B2B services. People understand that you’re a small business just starting out, and if they offer discounts, you’ll want to work with them in the future.”
Likewise, purchasing the lowest-priced items can also mean getting the lowest quality. Replacing things that don’t work the way you need them to can end up costing you more in the long run, so it’s important to find the best products and services for your business that you can reasonably afford.
“It’s a huge mistake to go as cheap as you can,” Hemmeter said. “It doesn’t look very professional.”
Evaluate and re-evaluate
If you’ve followed all of these steps to save money in the early stages of your startup, the best way to continue saving as your business grows is to continually revisit and revise your budget. Seek financial advice from accountants and fellow small business owners, and then go over your expenses and try to cut back where you can.
“Find an accountant that acts as a business adviser,” Segal suggested. “Look at your profit and loss with him or her every month, and see if anything is creeping up. Be very conscious of your numbers.”
As you adjust your budget each month to save money, you’ll be able to start investing in bigger, better things for your business. Mobrem’s advice is to plan your budget in terms of stages. ”
Analyze and think about your long-term goals with your budget,” he said. ”
Ask yourself, ‘If I hit this goal, where should my budget go next?'”
Originally published by By Nicole Fallon, Business News Daily Assistant Editor on BusinessNewsDaily.
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My dream about Kurnool City
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